Susan G. Komen, the world’s leading breast cancer organization, and Telemundo, the leading media network for Hispanics in the U.S. and Puerto Rico, announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health.
The partnership will use Telemundo’s multiple platforms to run Spanish-language public service announcements (PSAs) and on-air interviews and integration with Spanish-speaking Komen experts on Telemundo programs. Information and resources will be available on both organizations’ s digital platforms and social channels.
“Breast cancer is the leading cause of cancer deaths among Latinas and is often diagnosed in late stages that are harder to treat,” said Telemundo’s Mónica Gil. “Having conversations about our health and getting screened is critical to curbing this disease.”
See “How Susan G. Komen and Telemundo Will Partner on Breast Cancer” on the Philanthropy Women website (March 30, 2021)